Smart View is a highly accurate, extremely scalable, and fast identity intelligence technology built from the ground up specifically for massive and complex data sets. Smart View is the result of decades of experience in data and technology by LexisNexis, a recognized global leader in data-driven solutions.
Rules-based entity resolution doesn't scale to meet today's large-scale data challenges. As a data environment grows large and complex, so too do the rules, which become a significant management burden. Smart View relies on statistical analysis and advanced, patent-pending algorithms to perform record linking and relationship analysis. Simply put, Smart View represents a better way to find what matters most in your data.
Thanks to a distributed, cloud-ready architecture, Smart View scales to meet the needs of the largest, most data-driven organizations. That is why the technology on which it's based is used in mission-critical environments where data may number in the hundreds or thousands of sources, and petabytes of total information.
Identity Intelligence begins with entity resolution, which is an automated means of producing accurate profiles of people, organizations and other entities of interest, drawn from disparate records and data sources.
This is only the start, however. Based on accurately resolved identity profiles, it is possible to make connections and draw unique insights, through sophisticated analytics, from massive and complex data. Using these insights, end users are able to make better, faster, and more informed decisions.
Identity Intelligence benefits organizations whose missions include gathering and analyzing large quantities of data representing people, places, organizations, etc.
It is especially important in time sensitive scenarios, where an organization's goals include understanding patterns of historical activity and leveraging this knowledge to accurately, and quickly, predict possible outcomes and events.
Smart View was developed to tackle the most challenging entity resolution and relationship analysis problems. It relies not on static and cumbersome rules - as many existing technologies do - but on mathematically-based algorithms.
Smart View was developed to address “big data”; data sets that are large, complex, and often unpredictable in nature. This combination of ‘big data’ scale and advanced entity resolution analytics makes Smart View the right choice for the most difficult, mission critical Identity Intelligence challenges.
